Visiting car manufacturers is rapidly becoming a new hobby.
Initially I expected to see the same thing over and over, but nothing is further from the truth. At Audi I saw a lot of robots and automated systems at a vast location with thousands of people. In contrast, Lotus, Bentley and Aston Martin prefer the human approach; a lot is done by hand. Their factories are also quite small in comparison.
At Morgan it’s like going back in time. And it’s great.
Either before or after the factory tour you can visit the museum. As I was early I went there first to see the vast amount of information on display. There are a number of cars, all either significant or just plain gorgeous, and a lot of smaller items. It’s not a very big museum, but it’s filled to the brim with Morgan related stuff.
The factory tour takes you through the entire company minus the paint shop. A very nice difference is that at Morgan they encourage you to take photos throughout. This allowed me to update the social media channels that go with this blog while the tour was ongoing. A very rare treat indeed.
Martin Webb, Morgan’s archivist, was our tour guide. Considering his role I expected him to have a lot of knowledge of the company and I was not disappointed.
For example: he told the group that the company was founded in 1909 by Henry Morgan and it has been in its current location for 103 years.
Currently Morgan has four models and each is built differently. The tour took us through each area so we could see the chassis being built up to a complete car. The aluminium panels are laser cut by another company, but other than that everything is done by hand. You will not find an assembly line or a robot in this place!
And while I’m at it, let me set the record straight. Apparently a lot of people think the chassis is made of wood. This is incorrect. The frame is made of wood – ash, to be exact.
Despite the fact building a Morgan is a very manual thing, modern techniques are used. For example: there are old fashioned methods being used to change several layers of quite flexible ash to one very sturdy part of the frame. However, they also use a modern method of putting wood panels which need to be moulded and/or glued together in a big bag and then sucking the air out (see below).
Needless to say the roof and interior of the cars is also made by hand. While walking through the trim shop you get to see the various materials and their colours. Martin enlightened us with a story of a customer who wanted a pink car with a pink roof. Unsurprisingly it’s not most people’s first choice, but it does illustrate you can choose things which are normally not on offer.
After the trim shop the last work is done on the cars before they go to the inspection area.
After that we got treated to a quick look in the workshop of the three wheelers. Obviously Morgans stand out between other modern/new cars, but the three wheelers are a world onto their own. A car with three wheels and a motor engine on the outside (up front) – so confusing you can choose to use it as a car (wear your seatbelt!) or a trike of sorts (wear a helmet, but not your seatbelt).
I’m not quite sure what I would do, but I have to admit that they look like a lot of fun. I certainly wouldn’t mind driving one just to see what it is like.
Morgan is one of the companies where you can easily get a factory tour. They are very proud to show around 30,000 per year – they do several tours per day.
Considering its lengthy history and the fascinating manufacturing method I would recommend this to anyone with an interest in cars. This tour was great fun and very insightful. I’d do this again in a heartbeat.