After a long break I went back to the Geneva International Motor Show last year. Aston Martin presented the DB11 and I thought I couldn’t be more excited. I was wrong.
Initially I was not planning to go to Geneva, but then Aston Martin broke the news they were bringing three premieres to the show. I got the chance to go on Tuesday (press day), which meant I could not possibly resist.
I did mention last year that the show elements I had grown accustomed to have mostly disappeared. This is not the case for the first press day. Everything starts on Monday afternoon, as in the evening the Car of the Year is revealed. On Tuesday the day is filled with press conferences and these are shows! The manufacturers bring often more than one of their VIPs, promotional videos are shown and most don’t shy away from a light show.
It is impossible to see all conferences, because they follow each other in quick succession and you’d have to run from one hall to another at times. I managed to catch the conferences of Audi, Lamborghini, Porsche and Aston Martin.
Especially Lamborghini stood out for me. The actual presentation itself wasn’t that long (as in: not a lot of talking). They alternated between live presentation and a few videos and it was one of the videos that got my attention.
Video courtesy of Lamborghini
After leaving WEC at the end of last year’s season Audi Sport have now presented their DTM challenger: the new RS5. They presented the car simultaneously with its road going sibling. In addition they confirmed their manufacturer team entry for Formula E’s 2017/2018 season. There’s a lot going on at Audi.
Bentley presented the EXP 12 which is an electric car. Style wise it fits in perfectly with the Continental and the Mulsanne. It looks amazing and I hope we get to see and hear more about it soon. Between the BMW i8 and Bentley EXP 12 I think we can safely say electric cars are stepping away from looking boring.
I didn’t make it to the Volvo conference, but was right next door (at Aston) when their conference happened. I had already seen all the Volvos were wrapped up in cocoons (different, to say the least). The presentation seemed to focus mainly on how natural the car is, how great it feels, etc. Considering they were presenting the XC60 I think they totally missed the mark.
Having owned a Volvo 440 and test driven the S90 I am amazed at how horrible the XC60 is. However, I should take into account it’s an SUV and I’m not a fan of SUVs in general. There’s only a few I like, for example the Mazda CX-3 and CX-5. They at least prove that an SUV can still have nice lines and it doesn’t have to be massive.
Volkswagen and I are not really friends, but there are a few models I like. On trips to the Nürburgring I have driven an EOS and a convertible Golf. I fully believe they should have left the Scirocco alone. I also think the CC is one of the sexiest things on four wheels ever built. Safe to say I haven’t quite made my mind up about VW.
When strolling over their stand I was pleasantly surprised by the Arteon (pictured above). It has all the things I like about the CC while still being recognisably Volkswagen. Very nice indeed.
It was great to see so many race cars at the show. Ford brought their WEC racer, Rebellion brought their LMP1 car. Abt was there with their Formula E car. Toyota had their LMP1 car at the stand including a part-car display where you could have a better look at the cockpit.
Last year Aston Martin shook up the car world by presenting what was then called AM-RB 001. It’s low, it looks mean (yet smooth), its aerodynamic characteristics are created by Adrian Newey, it’s very fast and will be road legal (yes, really).
The day before Geneva they revealed the lady’s name: Valkyrie.
Not surprising then that it was very busy at the Aston Martin stand when the time for their conference came. Even though the car has been shown already and further details have been released in the past year, it still draws the crowd. Who wouldn’t want to see this with their own eyes?
Now I have seen the car for myself I can confirm she’s a sight to behold. I find it unbelievable that you can sit behind the car and look underneath it from rear to front. Especially the rear is quite high, despite the car being very low overall. It will be very interesting to see (and hear!) this car when a working prototype is completed.
Aston Martin Valkyrie
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Aston Martin also had a surprise for us: AMR.
They took the opportunity to launch a new brand which will be bringing racing technology directly to road cars. The Rapide AMR looks surprisingly sporty for such a big car and wears its makeover quite well. I understand the Vantage AMR Pro will be track only whereas the Rapide AMR will be a road car.
As if this wasn’t enough they also brought a special Q edition of the DB11 and a Vanquish S Volante. I am still drooling now…
Going to the Geneva International Motor Show on press day has been a privilege. It gave me the chance to have a much better look at the new cars and to hear the details from some pretty important people.
I can’t make any promises, but I will certainly try to get press passes to this show and other shows/events. It will allow me to get that just that little bit more to write about.